Zurie Design Studio

Title worthy of its name, ‘Zurie’ is derived from Swahili word ‘ZURI’ that translates to beautiful and golden.

Zurie Design Studio, an online and offline startup, is a curated jewelry and accessory marketplace that showcases Indian artisans and upcoming designers at the same platform. The founders of Zurie, Sonam and Prarit, started with a line of low budget accessory which made them realize the problem that many small scale artists face- lack of exposure and platforms to reach the end user.

Zurie's conceptualization is based on making fashion functional. Fashion has been pertained to just exorbitantly high value designer products; we revolutionize the industry by showcasing traditional yet unknown artists from small towns along with the established designers.

We are working towards restoring and promoting the ancient Indian craft of ‘Kaarigari’(craftsmanship) and ‘Bunaai’( Weaving) which we directly source from various women working from home and NGOs.

We strive to enable these artisans, who are mostly women, to become entrepreneurs while at home. Our product mix is a combination of Silver, Recycled and Handmade accessories including jewelry, bags, scarves and gifting items.

Moreover, our offline setup is at Hotel Radisson Blu, at a 5-star property, in the capital city of New Delhi. By placing artists at such a platform, we boost not only their confidence but their sales too. Zurie endeavors to curate the best from local artisans by curating impeccable quality without compromising on the Fair Trade pricing that comes along with it. We do not charge any registration fee from the NGOs and Indie artisans.

We currently showcase a mix of over 30 Indie artists from all across India. Zurie has Samarpan Foundation as one of its proud patrons, an organization with over 28 centers across India and Africa. We also showcase artisans like Ranakah, Ameerah, Shagun, Aanya, Akruthi and more who work closely with tribes and communities.


We plan to expand into more offline setup across India to promote the tangibility of products with Touch and Feel.

Sonam Gupta (founder/director)

Prarit Gupta (founder / director)

Zurie Design Studio

Hotel Radisson blu

Paschim Vihar, New Delhi (110087)

Phone: (+91) 9999386566

Email: info@zuriedesignstudio.com

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